Cleveland Cavaliers 2025–26 | Graphic Designer
This collection showcases a curated selection of work from the 2025–26 regular season with the Cleveland Cavaliers. In this role, I helped shape and maintain a cohesive visual identity across social, in-arena, and campaign touchpoints. Working closely with content, photo, and video teams, I developed fast-turn graphics, templates, and seasonal looks that kept the Cavs’ storytelling consistent, energetic, and adaptable THROUGHOUT THE REGULAR SEASON.
MEDIA DAY
For Media Day, I led the creative direction for our primary portrait set, focusing on pose direction, composition, and how the photography would live within the season’s graphics system. I pushed for motion-focused poses, clean framing, and enough negative space to support typography and stats across different applications. The result was a cohesive library of portraits that felt cinematic on their own and translated seamlessly into templates for milestones, storytelling, and campaign moments throughout the season.
photographer: jimmy longo
SOCIAL GRAPHICS
The challenge was creating a season-long design system that could support everything from milestones and player spotlights to wins, roster moves, and stat-driven content without feeling repetitive. My approach was to build a flexible visual system around the Cavs color palette, oversized typography, bold number treatments, soft gradients, and modular layouts that could adapt across many different post types. The result was a cohesive regular-season body of work that felt premium, recognizable, and distinctly Cavaliers while still giving the team enough flexibility to respond quickly throughout the season.
