MEDIA DAY 2026 | CREATIVE DIRECTION, PRODUCTION, POST-PRODUCTION
CLEVELAND CAVALIERS MEDIA DAY IS THE ANNUAL SHOOT THAT SETS THE VISUAL TONE FOR THE SEASON. FOR 2026-27, WE WANTED THE PHOTOGRAPHY AND THE GRAPHICS TO FEEL LIKE ONE SYSTEM. THE MOTION, COLOR AND CONTRAST WE WERE BUILDING INTO OUR GRAPHIC WORK CARRIED STRAIGHT INTO THE STUDIO. EACH PLAYER WAS LIT AGAINST A DARK BACKDROP WITH SWEEPING WINE-RED MOTION TRAILS, GIVING EVERY FRAME THE ENERGY OF A MOVING GRAPHIC IN A REAL PHOTOGRAPH.
