CAVS PLAYOFFS 2025 | Graphic Designer & BTS PHOTOGRAPHER
Our 2025 Cavs Playoffs campaign centered on optimism and dreaming big. “Dream On” was selected as the theme song for the Playoffs intro video, capturing the hope of the postseason without arrogance, while keeping our sights set on the Larry O’Brien Trophy. Visually, we wanted to align with this same overall tone, so we shifted from the season’s black backgrounds to bright white and introduced a shiny gold rendering of our V logo to echo the championship trophy. We planned a shoot with a shiny gold basketball and stacked gloomy and starburst lens effects to create photos that evoked that same dreamy feeling. Every detail underscored our belief in a bold future—without losing humility.
I designed the "Basket V 25" icon in Illustrator, then sent the vector version to our animator who brought it into Blender to create a shiny gold 3D version of the icon, exported as a high-res PNG to use throughout the campaign. Credits to Hannah Brisson, who brought it to life in Blender.
we wanted to invoke the idea of “dreaming on” for our playoff creative direction. After putting our heads together, we loved the idea of capturing this theme through a stylized shoot using on-camera filters and dramatic lighting to bring it to life.
photographer: jimmy longo, bts: Nico morales
