Cleveland Cavaliers 2024–25 | Graphic Designer
This collection showcases a curated selection of work from the 2024–25 regular season with the Cleveland Cavaliers, where the focus was on establishing a bold, stats-forward identity built around in-game moments. In this stretch, I helped define a look that paired deep black backdrops with gold type, wine accents, and dynamic photography to give every graphic the feel of a premium, story-driven stat card. I developed flexible templates and modular layouts that made it easy to highlight performances, milestones, and runs in real time.
MEDIA DAY
This media day set leans into a clean, elevated studio look, using a rich red backdrop to ground the players in the Cavs brand while keeping the focus on the new white uniforms and personality-driven poses. The consistent lighting, simple props, and mix of seated and standing compositions create versatile assets that can flex across graphics, video, and campaign moments without losing that polished, day-one energy.
photographer: jimmy longo
SOCIAL GRAPHICS
This season’s social graphics pushed a bold, editorial voice, using big type, rich Cavs color, and dynamic photography to turn everyday moments into headline-worthy stories. The system balanced fast-turn stat and milestone treatments with more narrative-driven layouts, giving us the flexibility to react in real time while still feeling cohesive. Across game coverage, features, and campaign beats, the graphics worked to make the feed feel like a rolling front page for the season—consistent, high energy, and unmistakably Cavs.
