CAVS ALL-STAR CAMPAIGN 2026 | Graphic Designer

For the 2025–26 Cavs All-Star push, we spotlighted the Classic Edition uniform—one of the season’s standout looks—anchoring the campaign in its bold navy and red palette. Those tones naturally aligned with this year’s All-Star identity, influenced by the host city’s Clippers branding, giving us a cohesive visual foundation.

With Los Angeles setting the stage, we expanded the concept across multiple mediums, from digital graphics to in-arena elements and a custom movie ticket giveaway. Drawing from the city’s cinematic legacy, we used film-inspired typography, award-style emblems, and dramatic lighting to frame our players like marquee talent, turning the All-Star vote into a full-scale, big-screen moment.